Mugs have been used in marketing campaigns for a number of years now because they offer the perfect balance between versatility, usefulness and branding. To try and stand out from the crowd, many businesses are looking to design their own promotional mugs. There are a number of ways to achieve this, as well as keeping the costs relatively affordable.
- Choose a Material
One of the first things you should do is choose the material that you would like the mug to be made from. These days, there is a whole range available, including: ceramic, bone china, metal, plastic and paper. It is important to consider whether you would like the cup to be reusable or not (if so, don’t choose paper) then choose accordingly.
- Choose a Style
The next thing you should consider is the style of mug that you would like to giveaway. There is a wide range to choose from, including: travel, takeaway, teacup, and so on. Even if you have opted for a standard mug, there is an array of shapes that you can choose from. Be sure to browse all your options thoroughly to ensure you’ve made the right choice.
- Choose a Colour
The next thing you will need to do is choose the base colour of the promotional mug. Many people believe that a neutral shade (such as white, black, brown, grey or even a cream) is best, as this will ensure that your design really pops. Others like the colour of the cup to reflect the fun or enjoyment of their brand with bright shades.
- Choose a Design
If you have no experience with graphic design, we don’t recommend trying to come up with one yourself. Instead, employ a professional to ensure that the mug is as attractive as possible (no one wants to enjoy their morning coffee out of an ugly cup). Ensure that the images are in high resolution to ensure they look their very best.
- Customisation
The final thing that you will need to consider is how the design is added to the mug – printing or engraving (please note that engraving is really only available with metal ones). Even if you have opted for printing, you will have a number of options available, so take the time to ensure that your chosen option will best reflect your brand.We
hope that the information provided above has given you everything that you need to know about designing your own promotional mugs. Whilst this might seem like a daunting task to begin with, it is actually quite simple once you know what you’re doing. If you run into any problems or have any questions, ensure that you seek expert advice and suggestions.
