21 November 2018

How to Use Logo Imprinted Promotional Travel Mugs for Advertising

by Dave

It’s no secret that we’re a nation of coffee drinkers, which is why it’s an excellent option to merge our love of coffee with an advertising campaign that works. Wondering what we’re talking about? Logo imprinted promotional travel mugs can be one of the best ways to get your business name out there, offering repeated exposure to both potential and existing clients. 

Whether you’re a small start-up or you have a string of successful businesses under your belt, you know the importance of marketing. In this guide, we show you how to use the humble mug as an advertising tool that can bring in new customers with ease. 

  1. Choose a style that works for you
    Novel Tees has a huge range of travel mugs to choose from, and it’s important to choose a style that complements your business and doesn’t look out of place. For example, metal is an excellent option for a company that needs a durable and hardy mug, whilst glass is an ideal choice for those looking for a sophisticated and professional marketing tool.
  2. Include important information
    One of the most important steps you can take in the process of designing any marketing material is equally as essential when creating travel mugs – when personalising your keep cups you must include information that ensures your brand is easily identifiable. We recommend printing your logo and business name on to the mugs, as well as contact details such as web address and phone number. 
  3. Offer them to clients
    Once you’ve designed mugs that represent and reflect your business, offer them to potential and existing clients – that way they are reminded of your business every time they use them, serving to keep your brand front and centre in their minds for when they next need your services. 
  4. Give them to staff 
    Your clients aren’t the only ones who enjoy a hot drink, and your staff will appreciate the gesture of good-will if you give away keep cups within the office too. Not only that, it will continue to benefit your business, as we address below. 
  5. See them used time and time again
    It isn’t only the users who are exposed to your brand – everyone who sees your logo on a travel mug is processing and remembering it, even if they don’t realise. From the barista at your local coffee shop to passers-by, your business may be exposed to dozens of people every day.

As you can see, reusable mugs and cups are definitely a product worth investing in. Whether you want to attract new customers or just the good-will of existing clients, they are an excellent choice for any business. They offer almost guaranteed exposure, and as they’re designed to be reused again and again, they are sure to make an impression – plus, you’re doing your bit for the environment! Want to learn more? Make Novel Tees your one stop shop for logo imprinted promotional travel mugs.